MMA brings together the entire ecosystem of marketers

MMA brings together the entire ecosystem of marketers

The Mobile Marketing Association (MMA) hosted its annual “Smarties Next!” Conference on December 16, 2024, in Istanbul.

The day-long event, held at the Swissotel by the picturesque Bosphorus, attracted over a thousand participants, including advertisers, agencies, ad networks, and other key stakeholders in the mobile marketing industry.

MMA Global CEO Greg Stuart was present to share insightful predictions with the community for digital marketing in 2025.

Admizu team also attended the summit and it was truly a privilege to engage with industry leaders and explore the latest trends shaping the digital world and mobile marketing landscape. 

Here are our key takeaways from this year’s event:

👉 “Content is king” is evolving – the emergence of Generative AI as the key driver on many fronts

👉 Data & analytics is more important than ever as we’re entering an era of product-led growth

👉 Strong need to be patient and focus on long term goals & returns of your marketing strategy

👉 While everything is changing so fast, the future is also very unpredictable due to several reasons – must have holistic approaches & planning with all scenarios in order to survive and grow