“AI is everywhere on mobile”

Sensor Tower’s “The State of Mobile 2025” report indicates a maturing mobile market where the growth in overall time spent on mobile devices is slowing, while revenue continues to soar, particularly in non-games. Apps have worked throughout the years to obtain consumers’ attention — now they are monetizing it. In its executive summary, the report states that “AI si everywhere on mobile”. Indeed, AI continued its rapid ascent on mobile in 2024. Generative AI was the breakout mobile genre and market leaders across verticals found creative new ways to integrate AI into their mobile solutions. Apps mentioning AI were downloaded 17 billion times in 2024! According to Sensor Tower, “In today’s competitive mobile market, there is a growing trend of integrating AI-powered features into applications to attract tech-savvy users and enhance overall convenience.” At Admizu we believe that it is extremely important on the marketing end as well. As the conventional methods are leaving more and more space to performance marketing and the industry is focusing more on privacy-centric measures, it has become more relevant than ever to use data and machine learning in identifying correct audiences for your product. To read the full report by Sensor Tower, please click here.

Daha Fazla