That’s a wrap on Business of Apps London!

Our team just finished an intense day at the Business of Apps conference in London. Meeting with 1,000+ app growth experts and hearing from 80+ speakers was an absolute blast.

From scaling CTV campaigns to optimizing LTV adjustments and exploring AI-enabled marketing, it’s clear that the app world is moving faster than ever.

Key takeaways for the Admizu team:

🔹 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Great sessions on bridging the gap between User Acquisition and LTV.
🔹 𝗡𝗲𝘄 𝗙𝗿𝗼𝗻𝘁𝗶𝗲𝗿𝘀: Deep dives into CTV campaigns and the evolving Web-to-App funnels.
🔹 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻-𝗙𝗶𝗿𝘀𝘁: Shifting the focus from simple conversions to long-term value and sustainable monetization.

It was wonderful to reconnect with the mobile marketing community and discuss the future of monetization and UA. Thanks to the Business of Apps team for hosting such a high-impact event!

See you at the next one! 👋